Invented in 1992, smartphones became widespread in the late 2000s. Touch phones we are using today are the modified versions of high-speed devices designed in 2012. Exciting features of these devices like motion sensors, broadband 4G LTE and mobile payment have enabled them to surpass the sales records of regular cell phones in early 2013. A number of smartphone users continue to grow and at the start of 2014 touch phones overtake desktops and laptops to access the internet. In some countries, smartphone successfully surpass the number of personal computers. After observing this tremendous success and popularity, marketers and developers started thinking to utilise this platform to connect with their customers. No matter how perfectly you have designed desktop version of your site, you can’t expect the same to work efficiently on mobile devices unless you have taken care to make its design responsive. The conventional desktop sites are usually difficult to view on small screens. The user will frustrate and run away when they have to zoom to read the content.
If you haven’t thought about making a mobile version for your desktop site, it’s the right time to work on. Here I am compiling few basic tips being an entrepreneur you must follow while making a mobile website design or even during mobile app development. Google’s new algorithm also suggests entrepreneurs think about mobile first.
Do not create a separate website
Previously entrepreneurs design a separate site for mobile devices after cutting down the content and images from the desktop version. You never know what visitors would like to see when they open the site in their tablets and phones. They might be disappointed after not finding few important tabs in the header. Also, two websites with the similar content signal Google to penalise the website. So it’s better to avoid creating a separate site for devices.
Go for responsive design
Responsive design layout allows developers to create a design that is easily adjustable and viewable on different size devices. Responsive designing utilise flexible layout, images and cascading style sheet media queries, which make a web page able to detect the screen size and orientation of user device and automatically make necessary changes to fit in accurately. This significantly reduces the amount of work a developer has to do when it comes to creating a website.
Select font and button size accurately
When it comes to navigating a site on a mobile device, choosing the right size of font and button becomes extremely important. According to developers and designers, ideally font size should ranges between 12px (for labels or forms)-14px (content). This might seem big to many inexperienced designers, however, it’s far better than directing a user every time to zoom in to read the content. The suggested font sizes are not only adjustable on different devices but also comfortable to read. Similarly, bigger buttons are better for touch screens. Remember users are operating such devices with their index finger or thumb. Bigger button reduces the chances of mistakes users tend to make in case of small buttons. According to Apple design guideline button sizes should be at least 44px by 44px.
Use images with high-resolution
Every responsive site must use high-resolution images to ensure good user experience. Almost all the latest models of iOS phones possess high definition screens, which essentially require images with exactly double resolution as compared to desktop devices. Images with low resolution produce pixilated and blurry images on a high definition screen. If you don’t want to lose a valued visitor just because of unclear image use only high-res images.
Eliminate the default zoom
While navigating a site on a small screen, the function of auto zoom mess up the layout element. It distracts the user when he experiences images and fonts automatically change their sizes and start appearing either too large or too small. You can simply avoid this after using the viewport Meta tag in the <head>HTML to establish a custom variable within the content.
After following these simple guidelines while designing a user-friendly mobile website, you can efficiently engage a maximum number of users via devices. This will eventually benefit your business after giving more business.
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