7 Basic Search Engine Optimization Strategies

You have probably witnessed a surge of updates from Google and other search engines for the past few years.

Some users may not find this important, while a few may not be aware of it. But being a website owner, you need to adapt to any change, especially those that affect your performance or ranking.

So what are these modifications, which you have to keep up and deal with?

The Major Updates

Given that Google accounts for 65.08% of all Web visits share with a total visit of 1.5 billion, any new information it rolls out is crucial. Hence, you must always watch out for its series of Panda data refreshes. Additionally, you need to learn about its Penguin algorithm update.

You may be wondering why. The main reason is that these have affected SEO greatly.  If, in the past, you could repeat your targeted keywords too many times, you cannot practice it these days. This is because Google will penalize you for doing so.

With that said, it is imperative that you update your optimization methods to gain the major search engine’s favor. To aid you with this, check out these fundamental SEO strategies.

  1.  Choose ideal keywords

It is one of the most important optimization techniques because the RIGHT set of targeted phrases helps your webpages rank in SERPs.

Since there is an emphasis on “right”, here are more ideas on keyword selection shared by AGW search engine optimization agency.

  •  Look for high-ranking and relevant words or phrases. You can use particular tools (e.g. Google AdWords Keyword Tool, Wordtracker, and SEO Book Keyword Suggestion Tool) to make this task easier.
  •  Consider your website’s theme or niche. If you have an e-store, take into account your products, prices, shipping details, company info, etc. If you have a blog, think about your main topic.
  •  Find out what your target readers or customers are using. You can use Insights for Search or Trends for this.
  •  Use analytics tools (e.g. Google Analytics or Webmaster Tools) to determine whether your keywords are doing well in search results.
  1.   Prioritize quality links and a diverse link profile

After Google rolled out the Penguin Update, it has been very particular with the value of any reference (or hyperlink) pointing to your site or webpage.

What does it mean to you then?

This implies that you have to be careful when generating links. The following insights will tell you more.

It is not about earning backlinks from any website but from high-ranking and authoritative sites.

Moreover, it is not enough to have trackbacks. You must also obtain social signals or votes—these are the shares, likes, repins, clicks on +1 buttons, retweets, and follows on your networking pages.

You need to vary your anchor texts and keep a balanced link distribution among your internal pages.

Avoid build omg links aggressively. Instead, allow these to develop naturally by producing entertaining and compelling content that the users and reputable website owners will like.

  1.  Modify your URLs

 Plenty of webmasters focus too much on content creation and link building that they forget this is an important element too.

If you have not given thought to it too, you need to remember this tip—restructure your URLs. Doing so makes it easier for search engines to determine webpage content, which further helps in indexing and crawling.

Additionally, it allows the users to navigate your site without difficulty. Plus, they already have an idea on the information a page is offering just by looking at the links.

So, if the URLs on your website have an unstructured format you need to replace them with a simpler configuration, preferably one with your targeted keywords.

  1.  Create content

 Yes, you have probably heard of this reminder from time to time. However, you should not get tired of listening to the people who tell you this because it is vital for your SEO campaign.

With that said, take note of these important strategies.

If you have low-quality posts, get rid of them or rewrite them. You can use Google’s Content Analytics to help you with this task.

If you are going to produce new content, keep it engaging and valuable for the users. Furthermore, prevent duplication or plagiarism because these are major offenses. Also, avoid article spinning because it will only compromise language and grammar quality.

If you plan to use as many keywords as you can with the notion that this can help with your ranking in search results, you need to think twice. Stuffing your content with targeted terms will only lead to penalty.

  1.  Improve website design and structure

 Always remember that you can only obtain repeat visits from your target users if they are satisfied with your site. You can keep them coming back for more by following these ideas.

  • Coordinate the overall colour scheme and font style.
  • Ensure proper arrangement of social media buttons and textboxes, which are also important aspects that add visual appeal to your website. You can use CSS-style sheet formats to systematize webpage layouts.
  • Integrate user-friendly navigation systems, such as a sitemap or breadcrumb trail, to make browsing easy and convenient.
  1. Place photos and videos

Accordingly, “a picture is worth a thousand words”. Well, so does a video, especially if it contains a great tutorial.

Therefore, add your content with images or videos to make it more entertaining or visually appealing apart from writing compelling articles.

You have to face it; you can make your posts more interesting even with just simple pictures.

  1.  Combine social media and SEO

 With Google gradually including personal queries into its search results, it pays to integrate your optimization efforts with activities like blogging, networking, photo sharing, etc.

For example, you can promote any new content through post updates on Facebook, Twitter, or Google+ pages. You can also optimize your profile fields by putting keywords and linking to your website.

Since billions of people are signing up on networking sites these days, you can benefit greatly by interacting with them through these platforms.

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Author: Laura

Laura works for SEO agency Vancouver and contributes at various Tech and marketing blogs.

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