Know the BPO industry from in and out: A SWOT analysis of the current scenario
Mar28

Know the BPO industry from in and out: A SWOT analysis of the current scenario

BPO companies have been in existence for a long time but they got their popularity a few decades ago. From the early 1990’s this industry caught up pace and began spreading its wings. In today’s date, it has become one of the most influential industries across the globe. As digitisation is increasing on a rapid pace, the BPO industry is benefitting tremendously out of it. More and more companies are witnessing the aids rising from the...

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Why Should You Purchase Android Apps?
Mar19

Why Should You Purchase Android Apps?

To be sincere, a mobile application is an icing on the cake for the user experience, while calls and text messages are the foremost functions of a mobile device. Nonetheless, an app can become the upper priority for an individual, if it is engaging enough. A mobile application can create brand loyalty and assist you from falling back in the competitive market. As a matter of fact, the users desire their favorite brand names and...

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How TV Broadcasting Works?
Feb03

How TV Broadcasting Works?

Millions of people watch television every day. However, most of them are not even sure how the technology behind the broadcasting works. Although some of the components have changed in due course of time, more or less, the procedure is same. Several parts are needed to receive in the broadcasting, like image source, broadcasting platform, sound source, transmitter, display device and sound system.   Let us get to know about these...

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12 Types Of TV Ads You Didn’t Know Exist?
Feb02

12 Types Of TV Ads You Didn’t Know Exist?

image:thinkwithgoogle.com TV is an important medium of advertising. It covers mass geographical areas and is perfect to appeal the target audience. With growing ad networks in India, we come by several ads in our lives, however, did you know that there exist different types of ads. A former creative director at Leo Burnett advertising agency believed that there are twelve types of TV ads which are perfect for businesses. Let us gather...

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Does Your Child Use Any Dangerous Apps?

As the impact of the internet that goes either way that is positive or negative. There is a certain benefit that came with the development of internet but, not only that, with the benefits comes the negative points as well. It is a damn difficult task to monitor or keep the life of your kids and it is also not possible that you keep the regular control of their lives. There is a lot of stuff that is not for kids online therefore it is...

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Top 5 Challenges in Creating a Persuasive TV Commercial
Jan09

Top 5 Challenges in Creating a Persuasive TV Commercial

Marketing is all about creative and innovative thinking. It is true that TV ads are highly impactful and generates higher ROI than any other form of marketing. However, creating a TV commercial is not a cakewalk. Though, the advent of India’s first media planning and buying tool has completely redefined TV advertising. This post talks about the top 5 challenges in creating a compelling TV commercial. Let’s take a glance at them....

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