In today’s fast-paced age and cut-throat competition, businesses are bound to use some form of advertising to make their products and services known to their target audience. Even the top companies’ keep spending money on an effective media plan to support recognition of their products. This, they need a media strategy to make their campaign successful. But the question is – how to create a media plan which is capable of appealing the audience.
Following are the steps involves in creating and implementing a media plan:
Recognize the type and mass which are the key advertising targets. It helps to evaluate the cost and decide the right media for the campaign. Where does the audience spend their time? What will be most effective way to reach them? Market analysis involves identifying and understanding your market. While deciding the nature of the campaign, demographics of the target audience must be kept in mind.
Set the media objective
What is the purpose of your campaign? While setting the media objective, don’t depend on a general one. Your goal should be precise and practical. Additionally, it should also be measurable, for example, “to earn more profit” is a simple goal which doesn’t include any specifications. “Increase sale by 20% in the first quarter” is a much more realistic and specific objective. Introducing a time frame makes it possible to measure and draft in a practical timeline.
Fix the marketing budget
The marketing budget is an important step while forming media strategy. Without a budget, a business may end up spending several thousand without sighting a clear resolution. Setting a budget will help you to adopt a clever approach in solving the problem. Besides, it will also prevent you from spending extra money which you don’t even have.
Set the strategy
While creating your media plan, you will need to find the best approach termed as tactics. Media tactics help you effectively reach your target mass. It helps to covey the exact message which will appeal the interest of the audience. Tactics also involve deciding the right way to implement the strategy, for example, using humor to attract young audience, broadcasting captivating personal stories, etc.
The implementation here refers to putting the media together in the most successful manner. It requires advertisements during that period which are most appropriate and when the target audience is most focused. It involves appropriate scheduling of advertisement according to the size and position of the advertisements.
Evaluation and follow-up
To measure the results is essential as it helps a business identify hurdles if something goes wrong. Measuring results also help to improve the future media plan.
Conclusion – here are all the necessary steps which are involved in media planning.