Any business owner would want his website to attract more customers. This demands more traffic to their site.
Luckily, there are a number of ways to increase traffic on website. Here are some of the best ones you can try out:
1. Focus on On-Page SEO
SEO is not dead. It is as important today as it was in the past. You need to optimize the content. Make the most of the image alt text and create internal links to new content. Also focus on meta descriptions and optimizing for on-page SEO to boost organic traffic.
2. Long-Tail Keywords
If you have covered your high commercial intent keyword bases, it is time to target long-tail keywords. Since these accounts for a majority of web searches, not targeting them as part of SEO efforts or search can make you lose out on a substantial amount of traffic.
3. Active Online Engagement
You need to be active in different online groups and on websites relevant to your business and community. Keep commenting on various social media blogs and posts. Give answer to queries people are posting. Also take active participation in conversations related to your industry. There are a number of benefits for online engagement. The more you engage the more exposure you get. The more profile visits you will get. In case, your social media profiles comprise of a link to your website, turn the online engagement into another channel to attract website traffic. Remember the key is to engage moderately. You need to be sincere and avoid including any links to website in the comments add.
4. Analytics are Important
Make sure you use tracking links for all of your online marketing campaigns and check your website analytics on a regular basis. The process will help you to identify the strategies and types of content that need improvement.
5. Post Content to LinkedIn
LinkedIn is much more than a platform to find a new job. At present, it is a largest professional social network and a valuable publishing platform. So it is important that you post content to LinkedIn on a regular basis. This will boost traffic to your website and strengthen your profile within the chosen industry.
6. Get Listed
Getting listed in review websites and online directories is also one of the best ways to increase traffic to your website. Your profile on most of these websites has a link to your website. Hence, you need to update these listings on a regular basis and get positive reviews for attracting website traffic.
7. Referral Traffic
This is better than influencing other sites to link back to you. You simply need to create content powerful enough to attract links. Also learn what types of links send referral traffic, and ways to acquire them from the experts.
8. Make Your Website Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
9. Faster Websites Work Better
Your website should not take forever to load. If it does, the bounce rate will touch the sky. Hence, you need to technically optimize the site. Focus on optimizing page structure, third-party plugins functionality, and image file sizes. The idea is to make your website load faster.
10. Schema Microdata
Employing schema (or any other microdata format) will help search engine bots to locate and index your pages with ease. Schema for SEO will also lead to better rich site snippets for improving click-through rates.
11. Research the Competition
Have you checked out BuzzSumo? Well, this is amazing software that helps you to check out what your competitors are up to. Such services are committed to assess social performance of websites and content. Thereafter, they will provide you with a brief view of topics presently resonating with readers. You will also get to know about sites and topics making rounds on social media. The software lets you know about what people are reading and talking about. This will help you a lot in creating strategies to attract traffic to your website.
Above listed are some of the numerous strategies you can try out to increase targeted traffic to your site. This may not work as an overnight miracle. You need to put in some hard work and dedication. Use a blend of these strategies and watch your website attracting traffic.