20 Content Marketing Quotes To Motivate You

Whether you like it or not, it is not all the time marketers are inspired to work. Sometimes, they experience dreadful moments where they need to strive harder and double their efforts just to come up with an effective strategy. Contemplating on what strategy is best to use is not easy. Marketers should consider a lot of things to come up with a brilliant idea. But then again, it is not all the times marketers are motivated and inspired to come up with a creative and practical idea.

When you are a marketer, there are times you need to take a break and meditate on the things that surround you. That means you need to focus on your energy and push yourself to your limits. Even marketers who are working in a digital marketing agency in the Philippines , are also striving to do their best. However, if you are one of those marketers who just lost their motivations to do another task, then we list down some content marketing quotes that will inspire and motivate every marketer to do their job well.

1. “Content is the reason search began in the first place.” – @leeodden

2. “The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community is a way that is useful to them.” – Joe Pulizzi, Founder, Content Marketing Institute

3. “The reason we struggle with content marketing is because we haven’t started with ‘Why?’ Customers don’t care about your vanity metrics. Ask them, ‘How can I help?” – Kristina Halvorson, CEO, and Founder, Brain Traffic

4. ‘Content marketing comes down to commitment. There’s no halfway. You’re either in, or you’re out.” – Joe Pulizzi, Founder, Content Marketing Institute

5. “Your goal should be to own quality time in your customer’s inbox.” – @TPLDrew

6. “Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe. Find your niche, and then go even more niche.” – Joe Pulizzi

7. “Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the hire wire. This is your moment. Own it.” – Oprah Winfrey

8. “A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – @brianclark

9. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – @Demianfarnworth

10. “Visual content, more creative storytelling, and interactive content contribute to experiences that inform and create an emotional connection with buyers. Brands are still creating more content, but it’s held to a higher standard by customers.” – Lee Odden, CEO, TopRank Marketing

11. “Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.” – Rand Fishkin, Wizard of Moz, Moz

12. ” A good content marketer can empathize with their audience and can, therefore, understand what topics they should create content on, what tone of voice to use, and what channels to promote the content in.” – Pawan Deshpande, CEO, Curata

13. “Traditional marketing is telling the world you’re a rock star. Content marketing is showing that you are one.” – @Rober_Rose

14. “There is no content strategy without measurement strategy. Before embarking on a content initiative, irrespective of medium or platform, it’s important to know what you want to achieve.” – Rebecca Lieb, Principal, Conglomotron LLC

15. ‘Marketers need to cheat. We need to learn to fail in ways that are efficient, effective and safe.” – Allen Gannett

16. “Intentional Creativity is using data to reduce options to those with the greatest probability of success.” – Allen Gannett

17. “When creating content, be the best answer on the internet.” – Andy Crestodiana, Co-Founder of Orbit Media

18. “Content marketing represents the gap between what brands produce and what consumers actually want.” – Michael Brenner

19. “Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives.” – Pawan Deshpande

20. “Content marketing is a commitment, not a campaign.” – Jon Buscall, CEO, Moondog Marketing & Media

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