The Artificial Intelligence (abbreviated AI), also known as computational intelligence. It is for some years the trend “fashionable” among large technology companies. Surprisingly, companies are investing large amounts of resources thanks to its varied applications and enormous potential in the medium and long-term.
Companies like Facebook, Tesla, Google, Amazon, Apple are developing their own systems of “machine learning”. It able to perform any type of task and even learn to perform them themselves.
Definition of Artificial Intelligence
The origin of the concept “artificial intelligence” arises in 1956 when John McCarthy defined the expression “artificial intelligence” as: “the science and ingenuity of making intelligent machines, especially intelligent computer programs” ( see more in Wikipedia ).
Basically, what is trying to achieve this field of research that is still in its origins. Try to imitate the capacity of living beings. In particular, human self-learning is giving certain conditions and some “tools” put at the disposal of a machine. This one is able to develop actions and make decisions by itself, without programming it in advance.
It based fundamentally on two parameters:
- Learning by trial and error.
- Rational learning, based on logic.
Artificial intelligence is already a reality in our environment. Although we do not see it directly when we surf the Internet. When we shop online or even when we visit the supermarket, we are indirectly influenced by it.
Concepts such as ” Machine Learning ” and ” Big Data ” are technological realities today. The potential has only just begun as far as their development is concerned.
Applications of Artificial Intelligence
There are many startups and technological platforms. They are exploiting artificial intelligence for all kinds of developments. It can greatly help their users to solve different types of problems.
Facebook’s algorithms are able to detect the stories may interest you. The most show on your wall, without the need for these stories to be directly related to any of your contacts.
The basic operation is relatively simple: based on the information that Facebook has about you and your “behavior pattern” within Facebook. The platform is able to discern videos, news, and publicity may be the most interesting to you.
Google uses Artificial Intelligence and Machine Learning very extensively in its products. For example, Google’s translator uses systems that feedback to know if a translation is good or not.
Far from being perfect, it achieves a fairly acceptable level in translations. Another essential application in the technology giant is in online advertising. Google is able to segment ads based on the behavior of each person according to their Internet browsing.
Something similar applies Amazon in its marketplace. They try to find out which articles may interest us more when we visit the web to buy something.
In general, all these marketing applications are based on the statistical analysis of many data in order to analyze trends and patterns of consumer behavior.
For this reason, even if we do not have the resources and capacity of the giants mentioned above, we can apply to a smaller scale some of the techniques that allow us to know more about our clients and achieve greater efficiency in our resources.
At magazinzoo.com we apply some of these techniques to analyze the behavior of users when designing their own logos for their businesses.
If we enter this platform we can use the logo design application, which allows us to create our own logo in a matter of minutes.
Through the information left to us by our users and stored in a database, we can find out things such as the colors preferred by our users, most used fonts, time spent on the web, etc.
We use this information along with statistical and trend analysis techniques to help make a free logo.
Some of these data we have compiled a complete analysis and trends of Logotype design as part of the Marketing process we publish on this website.
All these data help us to improve the program to create free logos in order to respond quickly to the needs of visitors and that they can create an attractive corporate image in a simple way that allows them to present their business to their consumers.
Future and potential development
As we mentioned earlier, the applications of artificial intelligence have only just begun. Undoubtedly Artificial Intelligence will play a fundamental role in the society of this century.
The trends indicate that most sectors will see radical changes in their forms of use and consumption thanks to artificial intelligence in its various forms. For example, it is estimated that most companies, of all sizes, will begin to see how Big Data tools and trend analysis will help in your marketing decisions. Also, thanks to artificial intelligence you can establish optimized work criteria to cover all aspects related to your business. Either as a creative level or at a product level or service.
In this way, these new tools would become fundamental pillars for all types of businesses. Little by little, these technologies are being adapted for use by all types of companies in terms of size or all types of professionals. Making it easier to apply them practically through platforms that arise for their use. by business owners and help optimize them.
The democratization of this type of technologies is a key aspect to encourage massive adoption by all types of users. Artificial intelligence, Machine Learning or Big Data will only succeed if they become tools of massive use by small companies and great and professionals of all kinds. That is why many startups and various professionals are specializing in the development of platforms that allow the use of this type of technology by a broad spectrum of professionals.
As we mentioned Artificial Intelligence is called to revolutionize everything. It is a technology that will be crucial for key business aspects of many companies.
The easy access to this type of tools is creating new methods of monetization and business models that will contribute to improve our society as a whole.
Negative aspects of AI
Technological development is exponential. This means that the greater the development of a society in its technology. The greater its turn is its capacity to develop it.
This phrase explained in a simple way with a graphic:
There are no doubt jobs.many jobs will “suffer” the development of AI. All routine jobs (bank tellers, supermarket …) are likely to be replaced by machines.
These studies affirm that a minimum of between 3 and 6 employees can be lost for each introduced robot. As a result, the salaries would fall between 0.25% and 0.5%.
On the other hand, this development will undoubtedly create new jobs and types of work that do not exist today.
Another negative aspect of the development of this technology is the possible loss of control of Artificial Intelligence. Imagine that one day we can develop machines that are 100% autonomous, capable of becoming aware of themselves.
If this moment arrives, the chances of these machines becoming our enemies are very high. The human being would not be more than an obstacle to their own development.
There has already been a small rebellion of two “bots” in the Artificial Intelligence development laboratory on Facebook. When these two machines decided to create their own language to communicate with each other. It is incomprehensible to humans.
Undoubtedly very interesting changes are coming in many and varied professional sectors. All the examples seen in this article show the enormous potential of artificial intelligence. Tools such as Machine Learning and Big Data to transform our society. With applications, it will undoubtedly make our day to day much more technological.