In the event that you are an owner of a fashion retail store then you must already know that one of the easiest ways for you to get more business is via a good business website where you can showcase the fashion products that you have. These days one can easily do a lot of marketing via the internet, and one of the best ways to do this is by using Instagram, the social media application that has taken the world over by storm. By using Instagram effectively, you will be able to successfully market your products and ensure that it gets maximum visibility and is noticed by a large number of people worldwide. This article will help you to understand how you can attract more traffic on your fashion website by using Instagram.
The importance of using Instagram
It is essential that you, as a fashion business owner, should be endorsing the proper products at the most suitable time. You should be trying to synchronize your marketing campaigns for some specific fashion products with the current demands and the fashion items which are trending at that moment. Instagram can help you to do this with a lot of ease and flexibility. In fact, this is one of the basic techniques used for building a brand image of your fashion label and to promote your products through Instagram.
These days most of the consumers are using their smartphones extensively throughout the day for browsing the internet. Hence, by having a specific focus on these people who use their smartphones for browsing the net, Instagram will be having the advantage of having a huge crowd filled with engaged customers, when compared to the other platforms of social media which are popular like Twitter, LinkedIn, YouTube and Facebook, and others. Studies have in fact shown that posts which are made on Instagram will be receiving, in general, at least 50% more responses compared to Facebook, while it will get around 100% more responses when compared to Twitter and other popular social media platforms. The main reason for this is the fact that Instagram has a massive online following and the continuous use of amazing and beautiful pictures and photos of your products on Instagram. Today Instagram has around 500 million active users worldwide and at least 40 million active users on a monthly basis.
Some of the most effective strategies for boosting traffic on your fashion website through Instagram include the following:
- Familiarizing yourself with all the crucial features that are available on Instagram. Before you use Instagram for endorsing and marketing your products, you will have to become quite well used in understanding the different features that Instagram offers. You must get well versed with Instagram to be using it effectively because otherwise, it can so happen that you will be wasting your time by pursuing the wrong tactics and methods.
- Using Instagram for Business tools, recently Instagram has brought out a specific tool called “Instagram for Business, which will seamlessly offer you specialized services like adding spotlights on brands, tips for more enhanced promotions, examples of API and also the latest features in the world of social media which can go on to boost your marketing campaign on Instagram to a much greater extent.
- Highlighting the content generated by the consumer is also essential. There is a very common conception among a lot of marketing strategists that consumers would really love to get recognized. Hence, it is imperative that you are mentioning consumers in your Instagram stream and that will naturally give a more acute feeling and excitement to the people who follow you and thus they will love to be promoting your brand among their network of friends and family.
- You must do cross promotion on various social media platforms and profiles. You should be taking more advantage of the different social channels which you have in order to draw more traffic to your Instagram page. Do cross endorsements on your official profiles on other social media platforms like Facebook, YouTube, and Twitter.
- You should also be using more hashtags for endorsing your products effectively. You can use hashtags for connecting with other people who are prominent in the world of fashion. In order to grab the attention of more followers, you should be using popular hashtags which are already in existence, like for example #photooftoday, #followme, #likeme, #like4like, #follow4follow, #tagandlike, #love, #insta, #instagood, and there are so many more like this. When you are selecting the proper hashtags for your fashion brand, you must be keeping mind that these hashtags will have to be unique and suited to the fashion products which you have to offer.
- You should also be attaching some videos which are associated with your products in your Instagram posts. This is a very useful and efficient technique to get quick engagement and attract a new audience to your page.
It can create a good Instagram account yourself, highlighting every essential feature of your fashion business. Go ahead and conquer!
You must visit Gramista to learn how you can get more followers on your official profile on Instagram. Getting more followers is essential to get more success out of your Instagram marketing campaigns, and this will help you to get more traffic on your fashion website which will help you to get more sales and generate more revenues.
Instagram is one of the most efficient social media tools for driving traffic to your fashion website more. Hopefully, this article will have helped you to understand how you can use Instagram effectively.