The three-lined button on your mobile app- the hamburger icon, is the real devil, stay away!
It is a completely poor mobile choice that hides away your options and features using a navigation drawer. You must have heard that phrase, ‘out of sight, out of mind.”
The concept of avoiding the use of hamburger icon is supported by A/B testing, interaction theory and by the practical examples from some top apps. Marketers choose it to provide a smooth user-experience; however, it leaves a negative impact on the overall app performance and user engagements.
Read on and check out the problems listed below to have a better understanding of the concept, which is laid in this blog.
By using the sidebar menu, you unintentionally hide away the most important content of your website, which eventually influences the probability of achieving good conversions.
What happens is your target audience has to first identify that there is a sidebar menu and that it is actionable. Its small size does not capture the attention and is often overlooked. There are other menu icons, which can organize the huge data of your app while creating a pleasurable impact on the interface.
The feature of hamburger is extremely inefficient. It acts as a navigation barrier by hiding the options for the audiences. The visitor has to first click-open the button and then discovers the options. Thus, hamburger hinders reaching a particular objective. Whereas if you keep the navigation options right on the front page or at a spot where they are easily visible, the app will show fast navigation, which will leave a favorable impact on the overall performance.
Clash with navigation patterns
Sometimes the burger menu clashes the navigation patterns of the App’s platform. For example, an app that is running fine on an android OS might not work on IOS without creating disturbance in the interface. To place the menu button on the left side of the navigation bar will create a negative impact on its layout, as there is already an option, which covers the space- a button that takes users back to the previous page. The introduction of menu button will overload the navigation bar, thus confusing the user.
With hamburger, it becomes difficult to deliver information about every item. For example, if there is a notification about the message, the user will not know, unless he or she scrolls it down to navigate to message option. Although to avoid this problem, you can create an icon that will pop up to indicate the notification for each option that’s inside the hamburger. However, for this, you will have to design more icons that do not sound good.
Whereas by keeping a tab bar like the one shown in the picture below, you can let the users to discover notification about individual options and features much more easily. The entire information or updates will become accessible to them.
The experts working at Software development Services in London suggest that breadcrumb menu is the most efficient, as it enhances user-experience and makes every option visible to the user. It helps to improve user-accessibility and creates a pleasant impact on the performance of the app. The breadcrumb menu enables fast navigation and helps visitors to find any item more conveniently and with least hindrance. Therefore, instead of hiding your navigation option, you should embrace them out to let the users feel well-informed about the updates, news, and notification of each option. However, you have to sacrifice a bit of your screen capacity, but going for this menu options will increase your ratio of engagements, which will lead to greater revenue generation.