Category Archives: INTERNET

SSL certificate

SSL Certificate: Purpose and Importance

SSL stands for Secure Socket Layer which is a cryptographic protocol. The primary objective of SSL is to keep communication safe and secure on the internet. An SSL certificate is a digitally signed file which is used for a particular domain name. The certificate typically

Google Shopping Campaign Management

5 Key Areas to Focus on For Effective Google Shopping Campaign Management

Google Shopping ads are like online shopping windows and lifelines for e-commerce businesses in Australia. There are several factors that determine the overall visibility and profitability of these powerful marketing channels. Here are some areas to focus on while developing, monitoring and optimizing shopping ads.