Strategically placed LED signs or billboards are excellent mediums to disseminate a promotional message to a large crowd. LED signs, billboards, and custom monument signs are often used to deliver high-quality information to a large group of potential customers.
Unlike standard billboards, LED signs to use efficient light emitting diodes for a bright, vivid display. It catches the attention of passersby at once, and a potential buyer is more likely to recall the content of a LED monument sign over the motionless content of a typical billboard. In addition, they are lighter and slimmer than neon signage which makes the installation and shipment easier. Plus, LED signs do not need a lot of maintenance as there is no potential risk of tube breakage.
Here are some top benefits of LED signs and billboards.
A bright, clear, and vibrant display that attracts eyeballs instantly and it is the biggest advantage of LED advertising. All these features make them perfect for any type of event, including festivals to business marketing. Due to bright, dynamic displays; passersby are more likely to stop, watch the message and remember them for a long time. Compared to traditional billboards, a potential buyer is more likely to pick out the content on bright LED screens.
Improved content options
LED screens allow unique video content options, on which a person can display specific messages, videos or content at an allocated time. The messages can be shuffled for an entire day; for example, if you are a restaurateur, you can display specific advertisement for every hour of the day which includes specific messages for rush-hours, live music during night hours, and so on. LED screen enables us to deliver multiple different ads at different times of the day.
One great thing about digital advertising is that it can be operated remotely with just wi-fi connection. You can control multiple LED billboards with just a few clicks. If you need to display a content, upload it to the backend of the display software and your ad will start running.
Control the message
A business owner gets complete control of the displayed messages while using a digital billboard. For example, if you own a store, you can attract the impulse buyers through flash deals and discounts. LED screens work great for hooking the retail buyers who may walk past your store without noticing it.
Traditional billboards and signs feature vinyl which is prone to damage and bad weather. In addition, they also contain a few light fixtures that required constant upkeep. However, there are no such hassles required in digital billboards. They are highly resistant to damage, and it is why they have become a preferred choice for advertisers.
You don’t need to wait for multiple days for your ad being created and get them uploaded as it used to be in static billboards. Now you can easily create your digital billboards and get them uploaded within hours. It saves many precious hours for advertisers.
In addition, digital billboards offer flexibility in displaying ads. For example, if you need to upload an advertisement only for a certain day, you can get it done.
Typical LED signs do not consume much energy and save around 80% less energy than neon systems. The lower power consumption aids to less strain on the environment and helps you follow the energy standards. In addition, LEDs do not emit toxic gases and reduce lighting cost.
Thus, there are plenty of benefits of using LED signage. Whether you are a businessman, store owner, or an advertiser, LED signs are a good medium to disseminate your message and attract potential buyers.