You might know about manufacturers who are producing products to be sold in various markets. But how do these products reach their eventual consumers? Well, that is what’s meant with marketing channel.
Both distributors and dealers are a part of this channel, and in-fact distributorships and dealerships are special rights (or licenses) given by the manufacturer to certain eligible people to deal in their products. Both represent a business dealership opportunity, and the difference lies with whom they deal with. A dealer is meant to deal with the retailer or the consumer of the product. While the distributor may sell to some dealers or in some cases to the general public at large. They are also known as product franchises. They are a very popular way to start a business, and if you go for franchising a renowned brand, the chances of business failure are less than 5%.
Distributorships What Are They?
A distributor, as the name suggests is an independent selling agent who has the contract to sell the products from the manufacturer. The contract may also limit them to sell the products of only the company goods so that they might not be able to sell any other product that’s a competitive one. A key business advantage to them is that they get the product at wholesale prices. So they are also referred to as wholesaler. These wholesalers resell the products to the dealers. Then there is something knows as contract distributor, who purchase the product from a manufacturer, make some improvements to them and then they resell the product. But on the other hand, wholesalers purchase the product from many manufacturers and resell the product with little changes if any. Usually, distributors of the product are provided with ample training to improve the product information and sales techniques. In addition to selling the product to the dealers, a distributor may also provide market feedback, warranty and servicing of the product and the marketing as well.
And How Dealerships Differ?
They are sometimes known as a retail distributor. The main difference lies in whom they sell to. If you have purchased soap from a nearby shop, then he might be a retailer of the soap. A dealer is not restricted to carry a particular product line. Manufacturers may also be providing the necessary sales training to the retailers. And for quality control, the manufacturer may be inspecting the site regularly and may also be seeking the feedback of the end consumers as well.
Is A Particular Distributorship or Dealership Right For You?
That’s an important thing to consider; it is very important to do careful research before you invest in a particular business dealership opportunity. You might to thoroughly assess the business expectations that you may have a particular franchise. You should first assess your skills and abilities, and then you have to find whether you may be able to get the desired revenue and the profits by opting for this franchise.
It may be a good idea to find out the initial investment details. If it too large, you might not be left with money to look into the other important business aspects. Usually, you might have to pay attention to initial start-up fee and the ongoing costs as well. You may also consider talking to other franchisers who don’t compete with your business. The main advantage of going to a dealership of an established brand is that there is already a proven market and you just have to tap with the help of a franchise.
In The End
Before you decide on a particular business dealership opportunity, you have to make sure that you get the desired returns.