Enterprises Focus More on the Mobile App Development

The rise in smartphone usage represents that mobile applications have become a vital factor for all companies irrespective of its size, revenue and by-product. Mobile apps help the enterprises to interact with customers that enhance the customer relationships. The logo of a company in the smartphone app can build brand name and it can be easily recognized by the customers.Many small company owners are not willing to create a mobile app, because they still assume that developing a new app needs high cost and a tough task. But, few companies like Bizness Apps simplifying the procedure of designing and testing mobile apps at a reasonable price.

Organizations level of attention towards mobile applications

According to a survey conducted by Gartner Inc, about 42 percent of enterprises are predicted to rise their funding for the development of apps by an average of 31 percent in the year 2016. In spite of this, from the overall application development budget the average percentage of allotted to mobile apps was only ten percent, which was the 2 percent decline than 2015.

The Gartner made a survey that mainly focused on the activities of organizations in the development of mobile apps, which covers business to consumer (B2C) and business to employee (B2E) applications. From the results of the survey, it was observed that enterprises are demanding for the mobile apps, but the mobile apps were not the priority of most of the organizations.

Difficulties in developing configurable app

Most of the companies building mobile apps showed more interest towards the development of custom mobile app, rather than developing the configurable customize app. The majority of the app development crew uses tradition app development for each of their apps because it can be easily extended to the mobile platform. Additionally, many off the shelf applications need remarkable build out process to integrate the databases at back-end and applications into the front ends of the mobile apps.

App developers must spend more time to choose the right integration and they have to deal with the inherent limitations present in the prepackaged mobile applications. Many providers limited the prepackaged mobile apps, which makes the selection process quite hard.

The survey found that the field of mobile apps used by the enterprises varies amid user groups and line of business (LOB). To solve the issue of app management disintegration and rogue applications, enterprises must develop an enterprise app store. Other findings of the survey were most of the organizations have twenty six apps in their own app store on an average, with a third of those apps are custom built, whereas the remaining apps are prepackaged. Some of the prepackaged apps used by the enterprises are Evernote, Box and SAP Fiori.

Remediation of the problem

In order to solve this problem, entrepreneurs have to implement mobile app development in the layer format. The layers can be divided into, front-end layer, back-end layer and the mobile app integration layer. The front-end, the layer which appears to the user has to be decoupled with the back-end layer. It will be isolated by a quick API (Application Programming Interface), which facilitates the process of linking mobile apps to different data sources. The middleware layer further provides chances to build the front-end more approachable to the end users.

Enterprises prefer open source tools for app development

A survey reports that the majority of the app developers prefer to use open source software for mobile app development. About 85 percent of organizations revealed that open source tools are important for their mobile app development.

Only 12 percent of IT decision makers told that open source tool was not important, 32 percent indicated that software was extremely important and 53 percent believed it to be important. The U.S has understood more about the benefits and adoption of open source tools than proprietary software which obstructs flexibleness and agility.

The benefits of open source are understandable for app development because it prompts significant innovation with the contribution of ongoing community. The involvement of community helps to raise the speed to develop a mobile application.

Mobile application developers used many software to develop their enterprise mobile app, in those software Mobile Application Development Platform (MADP) was widely used by the developers. It followed by API management software, Rapid Mobile App Development (RMAD) and Mobile Back-end as a Service (MBaaS). Mobile app developers prefer lightweight frameworks and languages along with JavaScript based frameworks.

Recent growth of mobile development in companies

In a survey carried out by Adobe, it was disclosed that about 66 percent of companies desired to increase their budget for app development. This move happened because of the growing nature of the number of users and also the number of mobile apps. The departments that using enterprise mobile apps are also anticipated to increase their investment by next year and even more companies are expected to rise in three years.

Enterprise mobile apps are boosting key elements of a company for its adaptability and efficiency. Presently, people choose the mobile apps to clarify their doubts and needs, which in turn leads the enterprises to develop mobile apps for their customer satisfaction.

Companies adopting enterprise mobile apps

Some of the companies already have their own mobile enterprise apps and achieved a rise in the growth of their company. Few examples that use enterprise apps are given below.

  • Sky

Sky UK Limited was the popular pay-TV broadcast company provides services in the United Kingdom. It is the largest TV broadcaster consists of eleven million customers and over 24,000 workers. Sky required an app to display their outcomes and ideas to the people. The crew developed an internal reporting app, which could showcase their achievements in a visual manner. Infographics is used to display current campaign information and a collective timeline display all the results and outcomes.

  • Bird & Bird

Bird & Bird is an international law organization. The firm has above 1,500 lawyers and authorized practitioners in 19 countries across the world. Bird & Bird have developed over fifteen applications in three years with the help of their Digital Marketing team. These apps has reached 10,000 downloads during that period. The popular app created by Bird & Bird was Client app, which offers the sharing of details with clients.

  • Knowledge sharing app

It was one of the apps developed by Bird & Bird. This app offers in-house counsel that used to differentiate marketing regulations of 20 various countries. It is also termed as content sharing app that has been used by above 3000 in-house counsel.

  • Red Robin Gourmet Burgers

Red Robin Gourmet Burgers and Brews is a series of casual restaurants mainly notable for gourmet burgers. It was found in 538 locations around the US. To motivate staff to continue their work in the company and to lower staff turnover, Red Robin required a mobile app.

The apps developed by Red Robin are waiting list app and training app.

  • Waiting list app

Waiting list app provides the estimated time to customers how long the customers have to wait to book a table and it also gives the notification when the table was available.

  • Training app

Red Robin created this training app to encourage their employees to engage with their training program.


Mobile apps have the possibility to improve the businesses with high customer engagement and worldwide visibility. These apps can bring more benefits to the enterprises. In recent years, there was a growth in enterprise mobile apps that shows the interest of enterprises towards the mobile apps. In future, there will be more enterprises to increase their budget in mobile app development.

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