SEO has become an important part of the web world. There’s always a race going on between competitors to outrank each other and nothing annoys more than your competitor achieving higher ranking. The first thing you think about what they did to outperform you, so you can implement the same on your own website. Things get easy if you understand what they did, but nothing can frustrate more if you don’t know how they manage to win the ‘ranking race’.
What is On page SEO ?
On page SEO is a part of SEO process which directly initiate change in online website pages. The term ‘on-page’ indicates the practices that take place directly on the web page to improve the search engine rankings of the particular page. One thing which is to be ensured is your web page and codings follow all the Google’s ethical practices.
Now, there are practices which are followed by every On page SEO person to send relevancy signals to search engines which can push your rankings higher or drag you down to the bottom. But, rather than looking out for their strategies, you can build your own.
Here are 7 things which can be done using On page SEO to achieve higher result.
Include keyword in the title tag
The most important practice of on page SEO, title tag acts as a message to search engine trying to convince that the content on the page is relevant to the searched query.
Using the main keyword in the title tag helps Google to assign the content the queries for which it would be displayed. Let’s say your keyword is ‘SEO services’, including the keyword will help google display the content from this page every time some one searches for SEO services.
Including keyword in meta description
Meta description is a short description of the total content that is available on your webpage. Meta description is used to send a relevancy message to google so it displays the particular page when the keyword is searched. So, including keyword in meta description can help you rank higher than your competitor.
Wrap page titles with <h1> headlines
Wrapping page titles with <h1> headlines helps draw attention of google on your content. Let’s say google is a reader and is reading your content, the headlines attracts the most. Headline is a short summary of your entire content and it sends a strong relevancy signal to Google and gives an idea about your page.
Including keyword in the URL
Construction of an URL is a blessing to SEO organisation, constructing your page URL precisely according to the desired keyword. On page SEO utilise this to add the keyword in the URL, this sends a relevancy signal to Google.
Include keyword at the beginning
It is suggested to include the keyword within the first 100 words of a write up, this sends a strong relevancy signal to Google in case someone searches for the same keyword.
But, do not push yourself if the keyword doesn’t fit in naturally. If you use the keyword forcefully it might look artificial and in that case it’s avoid it.You also have to include the keyword throughout the entire copy, minimum is approx 3%.
Link to other relavant pages on the website
User session is an important factor that judges your success, and to ensure that you try to keep them on your website as long as you can. Interlinking pages can help improve page ranking and also linking content on one page to content on other page helps to maintain the interest of the reader.
Improve page reading time
Your website loading time can be a negative factor for your website, and be a reason whether a user reads your content or your switches to your competitor. The minimum page load time is 3 seconds and might go up to 6 seconds in worst cases, make sure it’s 3 seconds or the user will lose interest and go away.