How Is Ad Insertion Done? Everything You Should Know
Oct10

How Is Ad Insertion Done? Everything You Should Know

The process of implanting an advertising message into a media channel is called ad insertion. In a conventional broadcasting system, ad insertion depends upon the national or geographic factor, determined by the distribution network. Now, as television broadcasting systems are using addressing, ads can be directly delivered to TV set of the audience on the basis of his/her device, content, likes and other information available. Let us...

Read More
Client-Side vs. Server-Side Ad Insertion
Aug08

Client-Side vs. Server-Side Ad Insertion

Ad insertion is an efficient and flexible technique that is capable of supporting monetization across all screens. Traditional methods that were used for insertion were expensive to build and maintain and also give a poor experience to the viewers.  Today, broadcasters are using targeted approaches to enhance the television viewer experience and to get value out of their content.  There are mainly two types of ad insertion solutions:...

Read More