Tag Archives: ad insertion platform

ad-insertion-platform

How Is Ad Insertion Done? Everything You Should Know

The process of implanting an advertising message into a media channel is called ad insertion. In a conventional broadcasting system, ad insertion depends upon the national or geographic factor, determined by the distribution network. Now, as television broadcasting systems are using addressing, ads can be

ad insertion platform

Client-Side vs. Server-Side Ad Insertion

Ad insertion is an efficient and flexible technique that is capable of supporting monetization across all screens. Traditional methods that were used for insertion were expensive to build and maintain and also give a poor experience to the viewers.  Today, broadcasters are using targeted approaches