The Game Of Phone: Server Side Ad Insertion vs Client Side Ad Insertion [Infographic]
Nov21

The Game Of Phone: Server Side Ad Insertion vs Client Side Ad Insertion [Infographic]

OTT devices are becoming ubiquitous with an increased average interaction time. However, as the attention spans shrink, content monetization is becoming a challenge for content creators. This ‘battleground’ themed infographic compares two existing technologies that can help you with the monetization of OTT content. Here is an Infographic to know how you can improve control over your OTT monetization. Source:...

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Client-Side vs. Server-Side Ad Insertion
Aug08

Client-Side vs. Server-Side Ad Insertion

Ad insertion is an efficient and flexible technique that is capable of supporting monetization across all screens. Traditional methods that were used for insertion were expensive to build and maintain and also give a poor experience to the viewers.  Today, broadcasters are using targeted approaches to enhance the television viewer experience and to get value out of their content.  There are mainly two types of ad insertion solutions:...

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