4 Ways in Which Marketers can Definitely Engage their Target Audience
Jul14

4 Ways in Which Marketers can Definitely Engage their Target Audience

The art of communicating with the customers in order to sell them a product or service is called marketing. The people who are paid to devise strategies for any product always look for new and exciting ways to attract customers. With traditional marketing like print or outdoor getting sidelined, nowadays social media is the most popular platform used for online marketing. Digital marketers now look to use techniques and tactics so...

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Benefits Of Social Media For Your Business
May29

Benefits Of Social Media For Your Business

Social media is no more a passing fad only. Neither is it only optional for businesses. In fact, it features among the most important decisions or aspects a business has to focus upon on a daily basis. So ubiquitous are social networks that more than 4 out of ten people in the world use them. And the number and penetration of social sites is just growing and that too, at a phenomenal rate. Social platforms help businesses get access...

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6 Notorious Reasons Why Your Social Media Marketing Fails
Dec02

6 Notorious Reasons Why Your Social Media Marketing Fails

Ah, social media – the new publicity platform that has reshaped the marketing strategies of many companies. Traditional and digital marketers alike have seen the immense benefit that social media has done in reaching out more people. Likewise, it has also exhibit the downfalls of several ventures who fail to use the platform wisely. You can say it’s a double-edged sword. While social media can give a formidable offense, it can also...

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