“Start-ups can’t afford to miss an SEO trick when it comes to launching a new site”… Anonymous
When you launch a website or if you already exist online, you’d always aim to take your site or hone your on-site search engine rank. For this, you should have a process in place to make sure you are not missing any critical thing on your site. After all, you’d also never like your website goes offline.
It takes a lot of efforts, time, and resources to make a successful website and earn better ranks on search engines. However, achieving this doesn’t require a considerable amount. Just focus on monitoring, measuring and improving your site over time.
Here’s a checklist to help monitor your site, keep it on track and ensure it has good search engine ranks.
Monitor site uptime
Don’t underestimate the importance of website uptime monitoring. There are ‘uptime monitoring tools’ you can use online to ensure that your site’s uptime is reasonable. Usually, it’s good to achieve uptime of 99.999 percent. It’s sketchy if your site drips to 99.90 and falling below 99 percent is utterly intolerable. Looking out for web hosting uptime guarantees is a good move.
A comprehensive uptime monitoring tool enables you to head up when your site experienced any technical glitches. The alternative, you’ll be able to continue to monitor your uptime and downtime and work on getting your site back up before you or your clients see there’s a problem.
Check your IP neighbors:
IP stands for internet protocol. If your IP neighbors shop webspam patterns show webspam patterns, then chances are spam filters of Google may start having higher sensitivity for your website. The solution is to use a network neighbor tool, which is also known as an IP neighbor tool to look at a sample of the site in your neighborhood and look for any signs of spam.
Remember that here webspam implies for outright spam, not low-quality content. It’s wise if you run an IP neighboring tool on a few reliable sites for getting an idea of what you can expect from a regular website before reaching any conclusion points.
Stop downtime issue
Prevent downtime issue to protect the image of your business. As a budding entrepreneur, you may better know that your brand image majorly depends on the level of customer satisfaction. If your site meets downtime issue very frequently, it can jeopardize the reputation of your online business in the real world. Therefore, we’ll again say to monitor your website using a reputable website uptime monitoring tool to prevent downtime issue and protect the reputation of your business.
Check for DNS issues
Checking for DNS issues is another step to maintain search engine rank. For this, you can use an online DNS check tool or DNS checker. This enables you to identify any DNS issues that might lead to putting problems. The solution is to take to your web-host if you encounter DNS issues.
Monitor Website Performance
Monitor the performance of your website. You can do this by checking the response time of the monitored web pages. If you find that the web page is performing slowly, you will get the notification. The major causes of poor website performance are bandwidth issues and poorly optimized images. If your website has these two issues, it will have poor performance. So, make sure you are getting robust bandwidth.
Monitoring page content is another task to establish a good search engine rank. Check that the page you have monitored for keywords has those keywords. In case you are not finding these words, it may be possible that hackers have changed the contents of your site. In that case, updating content is a priority.
Check Googlebot health
Check whether or not your site responds correctly to Google’s request. A comprehensive web monitoring tool can come with a Googlebot user agent as an alternative to check Googlebot health. The tool will notify you if having any performance issues when Google’s indexing robot tries to access your site.
Switch to HTTPS
It’s indispensable to switching from HTTP to HTTPS. The later you set up HTTPS, the most problems and difficulty the migration will be. Check whether the hypertext transfer protocol (HTTP) always redirects to hypertext transfer protocol secure (HTTPS). This should never lead to a 404 error on any page. The solution is to acquire a secure sockets layer (SSL) certificate to make sure your setup is safe.
To conclude, monitoring your site uptime is the best solution as it can detect the possible reasons for your site downtime. It’s important to find a trusted website uptime motoring tool online.