Digital printing, a new pioneering invention in the printing industry has taken the world by storm as an ecumenically viable way to print visual data. It is a technique, which has leveled the playing field for both small and big businesses. There are several benefits of digital printing, and five of them are mentioned below:
- Digital printing is cheap
Some decades back, offset printing ruled the world, and only big businesses could afford it. That’s because this kind of printing requires plate to be made and associated set-up fees. And, for small print runs the fees could be incredibly high for small businesses. As, the number of prints copies raises, offset printing costs becomes cheaper. So, if you are small firm with a local marketing budget you have to solve the dilemma of either choosing pricey offset printing, or inferior quality printing.
However, the advent of digital printing, things has changed. This type of printing technique requires no setup fees, so you can print marketing materials in small quantity without paying a large initial fee. And, as the quantity requirement rises up, you can save more dollars.
- High quality is assured
While, offset printing is the king when comes to quality, but the advancements in the digital printing technology is not far behind. And, in fact, if you print two identical brochures using the two different processes, it would need a trained eye or a professional to able to find out which was printed using digital printing technique and which was printed on a printed offset.
- Prototyping with digital printing
The main fear of businesses, those which are new in the printing industry is if the prints that are produced will appeal to their clients or not. With digital printing, you can check the prototype before printing the final product. As, digital printing procedure cost less and requires less time, it enables both small and big companies to have a sample print before the final result.
Digital printing gives both companies and their customers the power of customization. Without slowing or stopping down the production of prints, you can print as many customized letters as you want. With the use of variable digital printing, various graphics and texts can be produced using digital printing.
- Quick and fast
Digital printing has made the lengthy, painful process of printing swift and easy. Your marketing prints can be done in a matter of hours. Add to that; get your prints in your right hand without getting up from your desk- just send the command online, and the printers will do the rest.
- Eco friendly
Digital printing is future for a better world, as going digital one can reduce the strain in the environment we live in, while maintaining the quality and costs low.
The above six perk of digital are probably enough for both the printing companies and the clients to make a move on from traditional way of printing to digital printing.